Leading up to the big day, finding the perfect wedding dress is one of the major events of the wedding planning process, filling brides-to-be with a mixture of anticipation and relief once they've found 'the one'.
However, some brides go through this dress hunting procedure not only once, but twice! Wearing two different wedding gowns over the course of the day seems to have become a trend in recent years, almost like celebrities changing before and after the Oscars.
One of the main reasons to wear an alternate dress appears to be the desire to wear something a little easier to dance and relax in than their ceremony gown.
Here we take a closer look at the logic behind the fashion, to see what a second dress can bring to the day.
What happens when you find the other 'the one'?
It's difficult to say exactly what sparked the trend for multiple dresses exactly. Wedding planner Sandy Malone believes that the two-dress phenomenon first emerged about five years ago, only growing in popularity with each year.
"About half of my clients with large weddings bring at least two different dresses to wear during their wedding festivities," Malone writes for the Huffington Post.
One of the main reasons to wear an alternate dress to your reception appears to be the desire to wear something a little easier to dance and relax in than their ceremony gown.
Having a contrast between dress number one and two has been a feature of note in the wedding fashion of several celebrities – from model Poppy Delevingne to Kim Kardashian and even Kate Middleton.
But what about the wedding budget?
Finding a wedding dress you adore is not only a mission in terms of taste, but also in budget.
"The reason a bride is buying her second dress will guide the budget," New York bridal salon manager Cassandra Quinn told Brides Magazine. "If she's wearing her mum's dress down the isle, she's lucky because her first dress is essentially free (except for the tailoring) and she can spend her entire dress budget on the second look."
How do you wear two wedding dresses on the day?
Pulling off the wedding dress switerchoo isn't going to be a walk in the park. There are things such as your beautifully coiffed hair, as well as your makeup and other accessories at stake, so you're going to likely need a little assistance.
Most brides tend to favour changing in between the ceremony and the reception – following any official wedding photos – so it's a good idea to get things all planned and ready to go ahead of time.
"Designate one friend (absolutely no more than two) to help you change," advises Sandy Malone. "If you bring up a group of girlfriends, you'll end up gabbing longer than you realise and it will take much longer than necessary."